services
A strategic and creative approach to brand building will help you reach your business objectives more efficiently and rapidly.
Why you should invest in branding?
Branding is crucial in today’s competitive market, as it helps differentiate a company from its competitors, build customer loyalty, and increase the perceived value of its products or services. A strong branding strategy involves developing a long-term plan that outlines a company’s goals and objectives for its brand, defining its target audience, values, messaging, and positioning in the market.
Meanwhile, a well-designed brand identity with elements such as the logo, typography, color palette, and overall design aesthetic can create a strong emotional connection with customers, making it easier for them to recognize and remember a brand. Investing in branding can lead to increased brand awareness and recognition, higher customer loyalty and repeat business, and a competitive advantage in a crowded market, ultimately driving business growth.
Our approach
BRAND STRATEGY
Our primary objective is to assist you in achieving your goals with a strategic approach. That’s why every project we undertake begins with a thorough study of your market and your ideal target audience. We strive to understand your brand and what it stands for in order to provide you with the necessary support to develop your project. We’ll work with you to reflect on what you want your brand to communicate and ensure that our design aligns with your vision. Trust us to help you create a strong brand identity that resonates with your audience and drives your business forward.
CLEAR AND TRANSPARENT PROCESS
We understand how important it is to feel guided and supported throughout your branding project. That’s why we have designed a creation process that is completely transparent. At any given moment, you will have access to an overview of the project and its progress, and all the information and stages of creation will be available in one convenient place. We will take the time to explain each graphic and strategic choice to ensure that you understand how your brand identity will help you achieve your goals. With our clear and collaborative approach, you can trust that your vision is being realized every step of the way.
INDUSTRY EXPERIENCE
Thanks to our extensive professional experience in the Food & Hospitality industry, we have a deep understanding of your goals, market, and clients. This expertise allows us to anticipate your needs and propose tailored solutions that will set you apart from the competition. You can trust that we will leverage our knowledge and skills to create a strong brand identity that resonates with your audience and helps you achieve your business objectives.
Brand strategy
Establishing a strong brand identity is crucial to achieving your business objectives and standing out from the competition. Whether you’re launching a new brand, undergoing a rebranding process, or refining your marketing approach, defining your brand strategy is a pivotal step. At Aesir, we specialize in helping businesses of all sizes in the Food & Hospitality industries create a strong brand identity that resonates with their audience. Trust us to provide the necessary assistance to refine your marketing approach and achieve your business goals.
Deliverables
- A strategy workshop to guide you in strategic thinking and identify the key elements of your brand.
- A detailed and custom brand playbook that articulates what your brand is, aspires to be, the purpose it serves, and how you communicate it to the world.
- Tailored advice to help you develop your business, brand, or communication strategy. Our team of experts will work with you to develop a customized approach that meets your unique needs and helps you achieve success.
Creative Direction
Once we complete the strategic phase, we shift our focus to the creative direction. Our team of experienced designers and creative professionals work closely with you to bring your vision to life and create a strong and memorable brand identity that resonates with your target audience. This involves developing the visual identity of your brand, establishing the visual direction for a photo shoot or design project, or ensuring that all elements of your project are cohesive and aligned with your brand’s image. With our expertise, we’ll guide you through every step of the creative process, from concept development to final design execution, to ensure that your brand stands out in a crowded market.
Deliverables
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Differentiation: A well-executed creative direction can differentiate your brand from the competition and help it stand out in a crowded market.
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Consistency: By establishing a clear visual direction, we will ensure that all elements of your brand’s identity are consistent and aligned with your messaging.
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Memorability: A strong and cohesive visual identity can make your brand more memorable and increase brand recognition among your target audience.
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Emotional connection: A well-crafted creative direction can create an emotional connection with your audience, making them more likely to engage with your brand and become loyal customers.
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Professionalism: A strong creative direction can elevate the professionalism and credibility of your brand, helping you to establish a strong reputation within your industry.
Design
Once we’ve developed your brand identity, our support doesn’t stop there. We’ll guide you through the implementation process, helping you select the right communication materials to complement your brand. From a fully customized website to other marketing collateral, we’ll work with you to create strategic and visually appealing designs that reinforce your brand identity and help you stand out in your market. Our team of experts will ensure that your brand is consistently represented across all channels, from print to digital, so that you can achieve your business goals with confidence.
Deliverables
- A fully customized website that’s optimized for SEO and conversion, designed to capture the attention of your target audience and drive results.
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Packaging concept and design that reflects your brand’s personality, values, and messaging, helping you to stand out on shelves and make a lasting impression with customers.
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Print or digital communication materials that align with your brand’s identity, whether it’s business cards, brochures, flyers, or social media graphics. Our team will work with you to create strategic designs that reinforce your brand and achieve your marketing goals.
Jeanne immediately understood the direction I wanted to take, we hit it off immediately and everything went very smoothly throughout the project.
“I had the chance to work with Jeanne on the creation of the visual identity of Noush Biscuits as well as the realization of the website. Jeanne immediately understood the direction I wanted to take, we hit it off immediately and everything went very smoothly throughout the project. She is a good listener, flexible but with her own personality and personal touch. I will not hesitate to call upon Jeanne again for my future projects. I can only highly recommend her work.”
– Noa, Noush Biscuits
FAQ
What is the investment required?
Your project is unique. That’s why our offers are tailored to your needs and objectives, rather than offering a standard package. However, the minimum investment is €2750 for a brand strategy and identity project and €3000 for a website.
Is it possible to pay in installments?
Yes, we work with a 3-part payment plan: 30% down payment at the signing of the quote, 40% halfway through the project and the remaining 30% upon delivery of the final files. If necessary, this payment plan can be adapted to your needs.
How long before the project should I contact you?
It is recommended to plan your branding project ideally 2 or 3 months in advance to ensure our availability. Allowing ample time before your brand launch will ensure a smooth and stress-free process.
HOW OFTEN SHOULD I BE INVOLVED IN THE PROJECT?
In order to create a brand that is aligned with your objectives, your project and your target audience, we will ask you to provide us with as much information as possible during the strategic phase. We will then ask for your full and relevant feedback at each stage of the creative phase so that we can move forward with the project and meet the deadlines we have set together.
They trusted us
Feels like we could do great things together?
At Aesir, we believe in the power of uniqueness. We understand that each project is special and deserves its own individual approach. So, if you’re ready to partner with us, please fill out our contact form to tell us all about it. We’ll schedule a call to discuss your project and present you with a fully personalised proposal that perfectly fits your brand’s needs.