ABOUT

Brand strategy and design for hospitality concepts built to last

Aesir creates premium hospitality brands built on clarity, intention and refined creative direction. My work shapes identities that stand out, elevate perceived value and perform seamlessly in real environments.

Why work with Aesir?

A deep hospitality expertise that ensures confident decision making

I understand the operational, creative and commercial realities of hospitality projects. This allows me to secure the project, avoid costly mistakes, and create brands that are immediately ready to function in real-life conditions.

A structured approach that turns ideas into solid, desirable concepts

I clarify, frame and organise the vision into a clear strategic foundation that can be understood and shared by all teams. This structure aligns decision-makers, accelerates the process, and ensures smooth execution without compromising quality.

Premium, elegant and coherent creative direction

I design distinctive, refined and memorable brand identities, with strong visual consistency across every detail of the venue, from menus to signage to the guest experience. The result is a brand that truly stands out and attracts a more qualitative audience.

Behind aesir

Jeanne Georis

I am an independent creative director specialised in hospitality brand strategy and visual identity systems, working with hotel groups, owners and operators at key moments of launch, repositioning or brand evolution.

My background spans both in-house and independent roles, giving me a strong understanding of how brand strategy and identity must operate within real hospitality constraints. Over the years, I have collaborated on branding and identity projects for hotel groups, owners, agencies and operators, working across both individual assets and multi-property portfolios. This experience allows me to align visual identity decisions with business objectives, operational realities, and long-term brand value rather than treating branding as a purely aesthetic exercise.

Alongside my independent practice, I also teach marketing strategy for hospitality at Vatel. This role reinforces a structured, strategic approach and keeps my work closely connected to industry thinking and best practices..

My work focuses on:

  • Clarifying positioning and translating it into coherent, premium brand systems
  • Designing identities that are distinctive, scalable and operational
  • Supporting teams with clear frameworks that enable confident decision-making and deployment

This combination of strategic focus, sector expertise and practical execution informs an approach to branding that prioritises clarity, coherence and long-term performance.