Work
Arcaedia
Brand identity
Industry: Night train
One brand. Three distinct creative routes.
Arcaedia is a luxury night train designed for a refined travel experience across Europe.
The goal was to build a strong, timeless identity that captured the essence of slow travel and exclusivity.
To explore different angles, we developed three unique visual identity concepts, each telling a different story:
- Utopian Retreat: Inspired by Arcadia, a mythical paradise, this route focused on nature, lushness, and refined serenity.
- The Art of Slow Travel: A tribute to the golden age of rail travel, blending Art Nouveau influences with a sense of savoir-faire and heritage.
- Ad Astra: Rooted in celestial travel, this direction played with the romance of moonlit journeys and the mystery of the night.
Ad Astra
Timeless Route
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