The Hotel

Creative direction · strategy · design print & web · photography

Industry: Hotel · Restaurant

The goals & the results

We have the pleasure of working with The Hotel. Brussels, a hotel with 422 rooms and suites located in the center of Brussels, since February 2022. Together, we undertook a long-term project to accompany the hotel in the implementation of its new identity on all digital and print touchpoints.

Our project included several components:

  • Customer journey mapping and optimization: we helped the hotel map and optimize its customer journey to enhance client acquisition channels and improve the guest experience, both online and in the hotel. Our goal was to ensure that the customer journey was aligned with the new brand identity, and we worked closely with the hotel’s team to identify areas for improvement.
  • Brand identity deployment: We also worked on deploying the new brand identity across all touchpoints, including print and digital assets. This included creative direction and photography to communicate the new brand visually, and we worked with the hotel’s team to ensure that the new branding was consistent and aligned with their overall vision.
  • Communication strategy: We reviewed and developed the hotel’s social media accounts, and created a strong communication strategy to promote the new branding and enhance the hotel’s online presence (growing from 10 to 13k followers on Instagram). Our goal was to increase engagement and build a stronger brand image for The Hotel Brussels. 
  • Restaurant website development: In addition to The Hotel’s branding project, we also built the website for the hotel’s restaurant, The Iris. The website was designed to reflect the new brand identity and showcase the restaurant’s unique features and offerings.

Feels like we could do great things together?

At Aesir, we believe in the power of uniqueness. We understand that each project is special and deserves its own individual approach. So, if you’re ready to partner with us, please fill out our contact form to tell us all about it. We’ll schedule a call to discuss your project and present you with a fully personalised proposal that perfectly fits your brand’s needs.